Specs & FAQ
Ad specs, policies, and answers
Everything you or your designer needs to get ads ready to run on DailyRidge.com.
Creative specs
| Slot | Placement | Ad size | Upload at (sharp on retina screens) |
|---|---|---|---|
| S01 | Top Banner | 728 × 90 | 1456 × 180 |
| S02 | Article Top | 728 × 90 | 1456 × 180 |
| S03 | Left Banner / Mid-Article | 300 × 450 | 600 × 900 |
| S04 | Right Banner / Article Bottom | 300 × 450 | 600 × 900 |
| S05 | Mobile Sticky Footer | 728 × 90 | 1456 × 180 |
| S06 | Related Posts Grid | 300 × 300 | 600 × 600 |
Files
- JPG, PNG, or GIF
- Under 150 KB per file
- Animated GIFs: 15 seconds or less
- RGB color
With your files, send
- The web address your ad should link to
- Your preferred start and end dates
- Any city or category targeting
- Creative at least 3 business days before launch
Design tips
- Keep it to a logo, one short message, and a clear call to action
- 728 × 90 banners shrink on phones, so use big, bold text
- Add a thin border if your ad has a white background
Ad policies
- Ads must be truthful, not misleading, and comply with all applicable laws.
- Political advertising must include the disclaimers required by law, such as “Paid for by.”
- Ads are always clearly separate from our news coverage. Advertising does not influence what we report.
- DailyRidge reviews every ad before it runs and may decline or remove any ad at its discretion.
Frequently asked questions
How much does advertising cost?
Every campaign is quoted individually based on the placements, targeting, and length you choose. Request a proposal and we'll send pricing built for your budget.
What does "run of site" (ROS) mean?
A run-of-site ad rotates across every page of DailyRidge.com, regardless of topic or city. It's the widest reach we offer.
What if no article matches my city or category?
S03, S04, and S06 fall back to run of site, so your ad keeps showing sitewide. S02 Article Top is different: it only appears on matching articles.
Do my ads show on phones?
Yes. Most placements run on both desktop and mobile, and S05 Mobile Sticky Footer is built just for phones. It stays visible at the bottom of the screen as readers scroll.
Can you help design my ad?
Yes, just let us know in your request. We can talk through design options and include them in your proposal.
Can I target more than one city or category?
Yes. Pick as many as you like on the request form and we'll build the plan around them.
How do I get started?
Fill out the proposal request form, call 863-734-8060, or email [email protected]. We'll follow up to learn about your goals.
Request a custom advertising proposal
Tell us about your business and we’ll create a tailored marketing package for you.
or email [email protected]